CCTV Olympic shoes enterprises in Quanzh
December 7, 2010
The concept of the Olympic Games, China staged a national brand is grand melodrama. To get the Olympic “tickets” and sponsors from needless to say, these old shoes and apparel industries ranked close to the opponents, came from off the same runway, the competition for dominance in this area. Recently, the “program of CCTV advertising resources that the 2008 Olympic Games will be” open to Quanzhou, as one of the country four major stations , attracting nearly a hundred enthusiastic Fujian enterprises to attend the meeting.
Crowding together of resources CCTV Olympics
“For the Olympic marketing, we intend to invest 2 billion.” Xtep (China) Co., Ltd., told reporters the small waves. In fact, before this, special steps have been frequent attack. The title “special step, Olympic Train”, won the CCTV during the Olympics, “stadium express” the exclusive naming rights, the successful “live 2008 Olympic Finals patch package advertising,” signed “with the torch peer” program placement advertising, special steps The steps towards not small. “It like every time attend, you always move stools sitting next to Li Ka-shing, people will think what ties you and Li Ka-shing. “According to reports, Nike and Adidas ads will also appear in the CCTV Olympics Live in time, especially with the two-step international brands to compete with Taiwan. < br />
Recently, the CCTV program running on the Beijing Olympics officially surfaced, will be put into seven channels, all-round, multi-angle coverage of the Beijing Olympic Games, broadcast time will reach 3,000 hours or more, than the more time the last broadcast of the Athens Olympics, more than 2000 hours. Jinjiang companies get together and have since known as “Jinjiang channel” CCTV-5, once again feel the warm spring rate. November 18, 2007, unless special steps , the men from Fujian Rimula successful bid of CCTV “live matches in the 2008 Olympic Games package insert advertising”, seven wolves won the Olympics the highest attention in July, August period “News Network” after the advertising time; in the latest CCTV Olympic advertising resources, the entire chip CCTV Beijing Olympic torch relay program, “and the flame peer” marketing campaign as Qipai highlight of 2008.
Community Olympic emerge
Currently, the spring rate of commercial competition for Olympic tickets has become increasingly heated battle. In addition to the CCTV advertising, sponsorship team, sponsorship of foreign Olympic delegation, etc., to interact with the public welfare is creeping Olympic marketing. Recently, lions Psyche Sporting Goods Co ., Ltd. launched the “Support the Olympics, I love China,” the millions of national signature activity. “We want to end the more than 1,000 outlets nationwide starting this activity at the same time, before the arrival of the Olympic Games, fully mobilize the enthusiasm of patriotic citizens, cheer for the Beijing Olympics. “Psyche Lei Jian Cai, General Manager, said,” Lately the international Olympic torch transfer some of the problems encountered, we, as national brands, but also want to express themselves in a passion, it is our intention to do this activity, it does not promote any commercial link. “
” For those who want something during the Olympic Games in Quanzhou enterprises, since the ads do not put in the stadium, it can only select the appropriate media platforms. But we want to see, sometimes, public service ads can often be achieved than the average Commercials better results, because it is more close to the aspirations of the audience, but also enhance the company brand image. “Associate Dean of Journalism and Communication of Xiamen University, brand and advertising director of the Institute Professor Huang Heshui said.
